A survey from AIMA and PwC shows investors expect more from alternative fund providers globally. Overall outcome as opposed to raw performance is the key indicator for most investors, who are also looking for better, customized strategies. Alternative fund managers continue to value face to face contact as the most important method of communicating with clients. Over 70% of the surveyed fund managers said they are not planning on lowers fees anytime soon, but 20% did say they would lower fees to draw in new investors or keep current one.