Background
The long-anticipated and often-delayed new fiduciary rule under the Employee Retirement Income Security Act of 1974, as amended (ERISA) finally went into effect on June 9, with transition relief blunting its impact until January 1, 2018. In announcing the transition relief and relaxed enforcement standards at the end of May, the secretary of labor essentially acknowledged that – like so many other items on the Trump agenda – eliminating the new rule was going to be more complicated and harder than expected. Not only does the Department of Labor (DOL) have to run the gauntlet of the Administrative Procedures Act, which sets out detailed and time-consuming requirements for amending or eliminating a significant regulation, but it also has to accomplish that task with a seriously depleted staff.
For private funds, the main concern under the new rule is that behavior previously considered basic marketing without any fiduciary implications could now be considered investment advice with potential liability under ERISA’s high standard of care and conflict prohibitions for fiduciaries. Covered investment advice under the new fiduciary rule is defined as a recommendation to a plan, plan fiduciary, plan participant (including a beneficiary), IRA or IRA owner for a fee or other direct or indirect compensation. A “recommendation” is a communication that, based on the surrounding facts and circumstances, a reasonable person would consider to be a suggestion that the recipient engage in or refrain from taking a particular course of action relating to investing, whether buying, holding or selling a particular investment or managing investments or investment accounts. The more tailored the communication is to a particular investor or investors the more likely the communication will be considered a recommendation. Although general communications in newsletters, widely attended conferences, media reports, general market data and general marketing materials may fall outside the new fiduciary rule, it may not take much targeting to land on the wrong side of the line dividing general communications from fiduciary advice.
Relief is available where the ERISA plan or IRA invests using an independent fiduciary (who cannot be the IRA owner or, in the case a small plan, company insiders). To use this exception, the fund manager (1) must know or reasonably believe that the independent fiduciary (a) is a U.S. bank or insurance company, a U.S. registered investment adviser or broker-dealer, or a fiduciary that holds, manages or controls at least $50 million in assets, (b) is capable of independently evaluating investment risks and (c) is the ERISA or Code fiduciary responsible for exercising independent judgment with respect to the transaction; (2) must inform the independent fiduciary that it is not an undertaking to provide impartial investment advice or to give advice in a fiduciary capacity with respect to, and discloses to the independent fiduciary the existence and nature of its financial interests in, the transaction; and (3) must not receive a fee or other compensation directly from the benefit plan investor or independent fiduciary for the provision of investment advice (as opposed to a fee for other services) in connection with the transaction. These requirements can be satisfied by representations and covenants in the investment management agreement, subscription agreement, side letter or comparable documentation executed by the benefit plan investor in connection with the transaction.
New Developments Since June 9
At the same time it announced that the new rule would go into effect as scheduled on June 9, the DOL indicated that it would implement a temporary enforcement policy until Jan. 1, 2018, and would not pursue claims against fiduciaries who are working diligently and in good faith to comply with the new rule and the related exemptions (although it should be noted that the DOL’s forbearance would not prevent action by an ERISA investor itself). It also indicated that reliance on the independent fiduciary exception can be based on negative consent to a written representation.
Since the rule became effective, there have been related developments, both from the Labor Department and other sources, outlined below.